EILERS: U.S. iLottery Tracker - 3Q25

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Published
November 2025
Format
PDF
Vertical

3Q25 iLottery gross sales (wagers) increased +19% y/y and +7% q/q to $3.3 billion. The increase was driven by eInstant growth and new market contributions as well as an increase in Draw sales. eInstant sales increased +18% y/y and +4% q/q to $2.9 billion and Draw games increased +25% y/y and +34% q/q to $448 million. eInstant sales increased in most available markets and growth accelerated sequentially, but still remained below the mid-double-digit growth levels observed in CY24. Growthreflected stronger market penetration, increased cross-over play from multi-state Draw games, and a potentially more favorable macroeconomic backdrop. Draw sales increased due to strong multi-state JP activity y/y and q/q, including 4x +$1 billion jackpot drawings.

See the report for analysis by jurisdiction, market share by platform provider, a legizlative update regarding new potential jurisdictions, and our CY25 forecast.

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