Advisory & Commercial Due Diligence

OUR APPROACH

Diligence built on the data behind our research

Our advisory practice runs on the same first-party datasets that power our research, not top-down estimates or secondhand market color. Paired with analysts who cover these markets every day, that foundation gives investors and operators an independent, evidence-based read.

First-party data

Analysis is grounded in proprietary tracking and performance data, not top-down assumptions.

Operator-neutral

The independent, supplier-neutral stance that makes our data trusted is what makes our diligence trusted.

Analyst-led

Every engagement is run by analysts who benchmark targets against real, current market performance.

What we do

Service lines

Five ways we support investors, operators, and suppliers through a diligence or planning cycle.

Diligence

Commercial Due Diligence

Independent buy-side and sell-side diligence on gaming assets and markets. We pressure-test the thesis, size the addressable market, and benchmark the target against first-party data.

Sizing

Market Sizing & Entry

Sizing of markets, segments, and emerging categories, and a grounded view of how to enter them. Built on proprietary tracking, not top-down assumptions.

Strategy

Go-to-Market & Product Strategy

Where a product or portfolio is winning and losing, and what to do about it. Informed by our operator-benchmarking and product-testing data.

Access

Expert Sessions & Deal Support

Direct access to EKG analysts, expert calls, management-meeting prep, and hands-on support through a diligence or planning cycle.

Custom

Bespoke Data & Custom Research

Custom datasets, surveys, and analysis built to a specific question when the syndicated products don’t fully answer it.

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How we engage

A structured, evidence-first process

Scope

We define the question, the decision it feeds, and the data that will answer it.

Data

We pull first-party tracking, benchmarks, and expert input relevant to the target.

Analysis

We pressure-test the thesis, size the opportunity, and benchmark against peers.

Readout

A clear, defensible view delivered to the deal or management team — with the details behind it.

Who we work with

Trusted by the institutions that rely on our research

We're engaged by growth- and private-equity investors, lenders, and strategic acquirers, as well as operators and suppliers setting strategy. Often the same institutions that rely on our data and research subscriptions.

Growth & private equity

Buy-side diligence and thesis validation on gaming assets across the deal cycle.

Lenders & strategic acquirers

Independent assessment of targets, markets, and management for capital and M&A decisions.

Operators & suppliers

Market entry, product strategy, and benchmarking for teams setting their next move.

Coverage spans land-based gaming equipment and technology, online sports betting, iGaming, social and sweepstakes gaming, lotteries, and prediction markets: across the US, UK, Europe, Canada, and LatAm.

Representative engagements

Illustrative of the work we do

Client details are confidential; examples are anonymized.

Commercial due diligence

Top-tier social casino operator

For a consortium of private-equity firms targeting one of the world's largest social casino operators, we led commercial due diligence: modeling revenue by product and genre, benchmarking the target against peers, and mapping expansion and future M&A opportunities.

Buy-side

European online casino brand

Advised a U.S. iGaming group on the potential acquisition of a large tier-2 European online casino brand. Delivered a financial and strategic assessment of the target and advising the management team directly through the sale process.

Strategic review

Core online gaming vertical

For a tier-1 online gambling operator, delivered a two-phase strategic review of its core online gaming business: establishing market position, strengths, and routes forward, then detailed analysis and revenue forecasting on the two recommended paths.

Sell-side

Mobile gaming operator

Served as exclusive sell-side advisor to a mobile gaming operator — preparing the data room, supporting management meetings, and advising through a competitive bid process to a successful close with a strategic acquirer.

Working on a deal or a decision?

Tell us what you’re evaluating and we’ll point you to the right team.

Talk to our advisory team