Proprietary data,
market intelligence,
and advisory for the
global gaming industry.

This report provides an update on the sweepstakes gaming market, which includes social casino-styled products that offer real prizes via integration of sweepstakes contests. We provide market sizing and a forecast through CY27, updates on market availability, and a look at recent news and trends that are impacting the sweepstakes gaming market. This quarter, we also include analysis of a China-based operator that has gained significant market share, new approaches operators are taking to remain in states with dual-currency bans, and why sweepstakes operators are increasingly looking at getting involved with the collectibles market.

The September edition of our U.S. Sports Betting Market Monitor is now live, with data current through July nationally and August where state-reported data are available. 3Q demand looks healthier than revenue. Through August, FanDuel and DraftKings carried handle growth of +16% and +14% y/y, respectively, but weaker hold left NGR at -4% and -14%. Early September commentary points to continued sportsbook handle strength, though customer-friendly NFL results in Weeks 1 and 3 suggest hold remained a headwind heading into earnings. Prediction markets are increasingly pressuring sportsbook acquisition economics even where direct cannibalization remains limited. Affiliate checks suggest a CPA of roughly ~$200 is now achievable for a PM customer versus ~$250 for an OSB customer, narrowing the incentive gap materially and pulling affiliate and paid-media attention toward PMs. The competitive backdrop is shifting as well. DraftKings effectively pulled level with FanDuel on 3Q26 GGR share through August, while FanDuel fell to a post-COVID low before stepping up bonusing in September. With underlying U.S. OSB growth slowing, a larger share of future operator growth will increasingly need to come from won share rather than market expansion. We also examine a potentially meaningful new adjacency: based on Playtech disclosures, we estimate Hard Rock’s NASCAR-based casino-style product in Florida could be run-rating at roughly $1-$2bn annually. Multiple operators are now exploring similar racing-based products, though recent history across DFS+, sweepstakes, and prediction markets suggests regulatory adjacencies rarely scale without opposition.

The Casino Database CY25 provides our clients with a comprehensive dataset of gaming properties and associated core gaming elements across all regulated gaming jurisdictions in North America (U.S. & Canada) reflecting operations during CY25. We leverage various resources to identify the casino operator, operating classification (Commercial, Tribal, etc.), slot unit classification (Class 3, Class 2, VLT, etc.), number of slot machines, number of table games, GGR for both slots and tables, and the casino management system (CMS) provider. The focus here is retail gaming: slots, tables, and systems (CMS). A market file of this breadth and depth is intended to help clients with a variety of tasks including market analysis, product/market sizing and strategy, sales prospecting, or any other analysis where a comprehensive and updated view of the U.S. & Canada market would be relevant.