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EKG operates across proprietary first-party data, syndicated research, product testing, and senior-partner advisory: serving operators, suppliers, regulators, and investors.
The EILERS-FANTINI Game Performance Database (GPD) and Online Game Performance Database (OGPD): first-party operator benchmarking across land-based and online game slot performance. The industry's largest slot performance database, tracking ~700,000 machines worldwide.
Syndicated coverage spanning gaming equipment & technology, online sports betting, online casino, social and mobile gaming, lotteries, prediction markets, and emerging digital categories.
Proprietary app testing methodology refined over six years, with a nationwide consumer tester panel. Operators adjust product roadmaps in response to EKG scores.
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Based on reported figures and our proprietary estimates, we estimate total U.S. & Canada Gaming Revenue increased +5% y/y and +3% q/q to $38.1 billion in 2Q26. See the Commercial Slot Revenue slide for more commentary, but annual and sequential results were driven by macro-economic health that continues to support GGR growth, expansion into under-penetrated markets, and expanded gambling offerings (sports betting, iGaming, select Route Ops, new casino growth). See the Total Slot and Table sections for our CY26 forecasts for each segment.
The August edition of our U.S. Online Casino Monitor is now live, with data current through July 2026. U.S. iCasino growth remains healthy but continues to moderate. Nationwide GGR increased +16% y/y in July, with T3M growth at +17% and T12M at +20%. More importantly, the mix of growth continues to shift toward slots: in Pennsylvania, July slots handle rose +13% y/y while tables fell -3%, extending a broader pattern of slots strength alongside softer tables activity. A central focus this month is what happens to sportsbook-to-iCasino cross-sell as football returns. 2Q26 earnings added support to the softness we have been tracking: FanDuel, BetMGM and Penn each cited some pressure on sportsbook-driven casino activity. At the same time, direct casino acquisition is carrying more weight—FanDuel direct casino AMPs grew 26% y/y, RSI described recent North American player growth as iCasino-led, and Penn’s standalone Hollywood Casino app reached record quarterly revenue. With the World Cup producing only a modest iCasino read-through, peak football season now provides a more meaningful test of the traditional cross-sell engine. Competitive dynamics are also getting more interesting. The FanDuel-DraftKings-BetMGM triopoly controls roughly 62% of early-3Q26 GGR, but remains below prior levels as Fanatics and Hard Rock defend recent gains. Those gains increasingly have product support: our 1H26 testing ranked Hard Rock #2 and Fanatics #4 overall, while DraftKings is beginning to show early signs of a GGR-share rebound after an extended decline. Also inside: Margin discipline holds: July bonusing rose, but remained below early/mid-2025 levels. Ohio still a long shot: a friendlier governor alone likely won’t unlock iCasino. DraftKings UA improves: 24% of standalone iCasino app downloads in 3Q26 through August. Game performance: Cash Eruption widened its July GGR-share lead over Huff N Even More Puff Grand.
At the end of 2Q26, we estimate the total installed base of slot machines and equivalent electronic gaming devices in the U.S. and Canada markets increased +1.1% y/y and +0.1% q/q to ~1,081,200 games. Expansionary activity, both new development and same-store, continues to offset removals. See the report for results and analysis by market segment as well as our 3-year forecast.
Connect with our research team to discuss your market intelligence needs. We work with leading organizations across gaming equipment, sports, and interactive gaming.