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Annual research reports published by EKG

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Independent gaming industry research, since 2012

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U.S.
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Canada
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Slot & Table Games
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Based on reported figures and our proprietary estimates, we estimate total U.S. & Canada Gaming Revenue increased +5% y/y and +3% q/q to $38.1 billion in 2Q26. See the Commercial Slot Revenue slide for more commentary, but annual and sequential results were driven by macro-economic health that continues to support GGR growth, expansion into under-penetrated markets, and expanded gambling offerings (sports betting, iGaming, select Route Ops, new casino growth). See the Total Slot and Table sections for our CY26 forecasts for each segment.

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Online Sports Betting
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U.S.
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The August edition of our U.S. Online Casino Monitor is now live, with data current through July 2026. U.S. iCasino growth remains healthy but continues to moderate. Nationwide GGR increased +16% y/y in July, with T3M growth at +17% and T12M at +20%. More importantly, the mix of growth continues to shift toward slots: in Pennsylvania, July slots handle rose +13% y/y while tables fell -3%, extending a broader pattern of slots strength alongside softer tables activity. A central focus this month is what happens to sportsbook-to-iCasino cross-sell as football returns. 2Q26 earnings added support to the softness we have been tracking: FanDuel, BetMGM and Penn each cited some pressure on sportsbook-driven casino activity. At the same time, direct casino acquisition is carrying more weight—FanDuel direct casino AMPs grew 26% y/y, RSI described recent North American player growth as iCasino-led, and Penn’s standalone Hollywood Casino app reached record quarterly revenue. With the World Cup producing only a modest iCasino read-through, peak football season now provides a more meaningful test of the traditional cross-sell engine. Competitive dynamics are also getting more interesting. The FanDuel-DraftKings-BetMGM triopoly controls roughly 62% of early-3Q26 GGR, but remains below prior levels as Fanatics and Hard Rock defend recent gains. Those gains increasingly have product support: our 1H26 testing ranked Hard Rock #2 and Fanatics #4 overall, while DraftKings is beginning to show early signs of a GGR-share rebound after an extended decline. Also inside: Margin discipline holds: July bonusing rose, but remained below early/mid-2025 levels. Ohio still a long shot: a friendlier governor alone likely won’t unlock iCasino. DraftKings UA improves: 24% of standalone iCasino app downloads in 3Q26 through August. Game performance: Cash Eruption widened its July GGR-share lead over Huff N Even More Puff Grand.

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Slot & Table Games
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At the end of 2Q26, we estimate the total installed base of slot machines and equivalent electronic gaming devices in the U.S. and Canada markets increased +1.1% y/y and +0.1% q/q to ~1,081,200 games. Expansionary activity, both new development and same-store, continues to offset removals. See the report for results and analysis by market segment as well as our 3-year forecast.

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Connect with our research team to discuss your market intelligence needs. We work with leading organizations across gaming equipment, sports, and interactive gaming.

310-743-6239
dleary@ekgamingllc.com
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Newport Beach, CA
92663
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