Research · Sports & Emerging Verticals

Monitoring, modeling, and diligencing the betting markets

Widely cited research on U.S. online sports betting and online casino. Monthly market and policy monitors, TAM forecasts, proprietary app performance scoring, and dedicated UK coverage.

— Coverage

A tiered research platform for the U.S. sports betting and online casino markets. Monthly Sports Betting and Online Casino monitors track market size and share; a dedicated Policy Monitor follows legislative and regulatory developments state by state; and biannual TAM forecasts ship with the full underlying data.

Proprietary app performance analysis tests, scores, and ranks the leading sports betting and online casino apps. Partnership, market-access, and skins trackers, by-brand revenue data, and direct analyst access round out the platform. EKG’s sports betting research is cited by the New York Times, the Washington Post, and the Financial Times, and relied on by public companies and state and tribal governments.

Key recurring reports

US Sports Market Monitor

Monthly

US Sports Policy Monitor

Monthly

US iCasino Tracker

Quarterly

UK Gambling Monitor

Quarterly

App Testing Reports

Quarterly

Flash Notes, Special Topics

Varies

— What’s included

Three U.S. tiers, plus a UK add-on.

Tiers scale from monthly monitoring through full data, app testing, trackers, and analyst access. UK Online Gambling coverage attaches to any tier.

Basic · U.S.

Subscription · contact for pricing

Reliable monthly coverage of the U.S. market.

  • Sports Betting & Online Casino monitors
  • Policy & legislative tracking
  • Biannual TAM forecasts
Inquire

Premium · U.S.

Subscription · contact for pricing

Adds the underlying data (XLS)

  • State-by-state market perfomance
  • Proprietary by-brand revenue tracking
  • TAM forecasts
Inquire

Enterprise · U.S.

Subscription · contact for pricing

Full trackers, deep dives, and product testing reports.

  • Partnership & market-access trackers
  • Sports Betting & iCasino app performance analysis with proprietary scoring
  • Special-topic deep dives
Inquire

UK add-on

UK Online Gambling

UK app performance, the quarterly market monitor, brand-by-brand estimates, and exec briefs.