This quarterly report focuses on a different region of the world each quarter. We highlight market sizing, details about popular games and genres, and other relevant information we feel is helpful towards gaining a good understanding of each respective market.
This quarter, we looked at Indonesia. In CY24, Sensor Tower estimates that the Indonesian mobile gaming market reached approximately $450 million in IAP revenue. We estimate the country’s IAA revenue fell between $650 billion and $850 million in CY24, bringing Indonesia’s total mobile gaming market to between $1.1 billion and $1.3 billion. According to Sensor Tower, Indonesia was the fourth-largest market globally by downloads in 2024 on iOS/Android combined (~3.3 billion), behind India, the USA, and Brazil — and it was the largest market that experienced downloads growth for the year.

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This quarterly report focuses on a new region of the world each quarter. We highlight market sizing, details about popular games and genres, and other relevant information we feel is helpful towards gaining a good understanding of each respective region. This quarter, we focused on the United Kingdom. The UK includes England, Scotland, Wales, and Northern Ireland, with a combined population of roughly 69 million. The UK ranks sixth globally in mobile gaming IAP gross revenues. For CY25, we estimate the UK’s mobile gaming market generated approximately $2,586 million in IAP revenues. We estimate IAA revenues at between $850 million and $1 billion, bringing the UK’s total mobile gaming market to between $3.44 billion and $3.59 billion in CY25.
This monthly report tracks the latest news and developments in the social and mobile games industry. Each month, we highlight the top 20 grossing games on the major U.S. app stores, analyze key trends and themes, and detail the latest investments and M&A transactions. Key updates this month Updated comparative valuation analysis Updated stock performance tracker (YTD'26) Updated gaming advertising spend data Feature: A Closer Look at Disney Solitaire
This monthly report tracks the latest news and developments in the social and mobile games industry. Each month, we highlight the top 20 grossing games on the major U.S. app stores, analyze key trends and themes, and detail the latest investments and M&A transactions. Key updates this month Updated comparative valuation analysis Updated stock performance tracker (YTD'26) Updated gaming advertising spend data Feature: A Look at Popular Cozy Games in Asia