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Social Gaming Regional Spotlight 1Q26 - Southeast Asia

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Published
March 2026
Format
PDF
Vertical
Social Gaming & Social Casino
U.S.

This quarterly report focuses on a new region of the world each quarter. We highlight market sizing, details about popular games and genres, and other relevant information we feel is helpful towards gaining a good understanding of each respective region.

This quarter, we focused on seven countries in Southeast Asia. Those seven markets, in order of population, are Indonesia, Philippines, Vietnam, Thailand, Malaysia, Cambodia, and Singapore. The overall population of Southeast Asia is around 700 million people; these seven countries collectively represent about 634 million of them. These countries include widely varying economies; according to IMF.org, the GDP per capita of the group ranges from $2,940 in Cambodia to $99,040 in Singapore. In-app purchase revenue for Southeast Asia was about $2.59 billion in 2025, representing about 3% of the global social gaming market.

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