Social Gaming Regional Spotlight 2Q25 - Spain

This quarterly report focuses on a new region of the world each quarter. We highlight market sizing, details about popular games and genres, and other relevant information we feel is helpful towards gaining a good understanding of each respective region.

This quarter, we looked at Spain. With a population of over 49.1 million, Spain is the sixth most populous country in Europe and ranks seventh in mobile gaming revenue, trailing Germany, the UK, France, Italy, Switzerland, and the Netherlands. For CY24, we estimate Spain’s mobile gaming market generated approximately $428 million in in-app purchase (IAP) revenue, with in-app advertising (IAA) revenue of between $100 million and $140 million, bringing Spain’s total mobile gaming market to between $528 million and $568 million. Recent social gaming growth in Spain has outpaced most markets; between 2023 and 2024, the global social gaming market grew +3.9% in IAP revenue vs. Spain which grew +15.9%.