Social Gaming Regional Spotlight 2Q26

Published

June 2026

Format

PDF

This quarter, we focused on Australia. With a population of approximately 28.5 million, Australia is the most populous country in Oceania and the 54th most populous worldwide. Australia ranks tenth globally in mobile gaming IAP gross revenues due to its strong economy and very high rate of smartphone penetration. For CY25, we estimate Australia’s mobile gaming market generated approximately $1.44 billion in IAP revenues – about 1.8% of the global market. We estimate IAA revenues at between $420 million and $490 million, bringing Australia’s total mobile gaming market to between $1.86 billion and $1.93 billion in CY25.

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