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Social Gaming Regional Spotlight 4Q25 - Mexico

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Published
December 2025
Format
PDF
Vertical
Social Gaming & Social Casino
U.S.

This quarterly report focuses on a new region of the world each quarter. We highlight market sizing, details about popular games and genres, and other relevant information we feel is helpful towards gaining a good understanding of each respective region.

This quarter, we focused on Mexico. With a population of about 132.4 million, Mexico is the second most populous country in Latin America and the 11th most populous worldwide. Mexico ranks sixth in mobile gaming downloads globally, trailing India, the US, Brazil, Indonesia, and Russia (Google Play + iOS). For CY24,Mexico’s mobile gaming market generated approximately $676.2 million in IAP revenues. We estimate IAA revenues at between $600 million and $660 million, bringing Mexico’s total mobile gaming market to between $1.28 and $1.34 billion in CY24.

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