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U.S. Sports Betting Market Monitor – December 2025

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Published
December 2025
Format
PDF
Vertical
Online Sports Betting
U.S.

The December edition of our U.S. Sports Betting Market Monitor is now live.

U.S. OSB continues to grow, with T12M GGR +16% through Oct-25 and net hold tracking toward record highs in 4Q25. At the same time, the FanDuel-DraftKings duopoly remains near a historic low (~64% GGR share), as challengers continue to close execution and scale gaps.

A central focus this month is prediction markets product. Our hands-on testing of Fanatics and DraftKings’ newly launched PM apps highlights meaningful differences in integration, UX, and PM-native tooling. And while Kalshi’s product remains ahead of both new offerings, the PM category remains nascent, and no clear product template has yet emerged.

Also inside:

  • A detailed Missouri OSB launch readthrough, including early Google Trends signals
  • An Evoke M&A analysis, assessing which U.S. buyers could realistically pursue European scale
  • Updated state-level performance, ROI mapping, and acquisition momentum trends
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