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U.S. Sports Betting Market Monitor – September 2025

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Published
September 2025
Format
PDF
Vertical
Online Sports Betting
U.S.

The September edition of our U.S. Sports Betting Market Monitor is now live. 3Q25 OSB hold is tracking positively, with Jul-Aug near last quarter’s peak levels and NFL trading (weeks 1-3) only slightly behind expectations, per channel checks. We spotlight Fanatics’ NY whale-driven surge to ~12% share of U.S. handle, FanDuel’s ongoing slippage, and bet365's NFL app download breakout. Elsewhere, DFS+ is crossing into prediction markets as Underdog and (likely) PrizePicks embed PMs into their core apps, a structural shift with enterprise value implications. Also inside: a BettorMetrics-powered analysis of college football uptime by operator, and our review of the Kalshi app—still far off OSB leaders.

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