LAS VEGAS, NV — September 28, 2026 — Eilers & Krejcik Gaming (EKG), the leader in market research and data analytics for the casino industry, and Brian Christopher Slots (BCSlots), the pioneer and leading brand in the gaming influencer space, today announced a strategic player research and data analytics partnership.
The collaboration, titled "State of The Slot Player", bridges a major gap in gaming analytics by marrying EKG's machine-level performance data with large-scale player sentiment data gathered directly from BCSlots' extensive audience channels.
As part of the agreement, BCSlots becomes EKG's exclusive slot-influencer partner for direct consumer-level player research, and EKG receives a unique research partner designation across BCSlots digital properties and events.
Elevating the Player's Voice
The partnership stretches beyond data collection and player insights at an unprecedented scale, into industry recognition and media collaboration.
● State of The Slot Player: A comprehensive, co-branded research report will be jointly published and distributed throughout EKG's operator and supplier partner network, giving game developers and casino decision makers a statistical look at what makes modern players tick.
● Players' Choice Award: A brand new consumer-voted category will hit the stage at the annual EKG Slot Awards Show in Las Vegas, recognizing the year's slot titles that player audiences are most passionate about, presented live by Brian Christopher.
● Media & Podcast Integration: Research findings will be amplified via BCSlots media channels including FlipTheSwitch.com, and featured on EKG's Bonus Round podcast, including special appearances by BCSlots guests dedicated to breaking down the insights.
"This partnership allows us to combine hard machine analytics with authentic player voices," said Todd Eilers, Co-Founder of Eilers & Krejcik Gaming. "We now get to layer our quantitative data with qualitative insights from the highly engaged, organic audience developed by BCSlots. Blending what the machines are tracking with what the players are actually feeling, we can offer our vendor and operator partners an entirely new perspective on the slot library."
"We've spent the last decade building a community of players who truly live and breathe slot play," said Brian Christopher, Creator of BCSlots. "Partnering with the premier data provider in the gaming space means our audience's real experiences, preferences, and feedback will directly shape the future of the casino floor. We can't wait to give our community an even bigger voice in the industry thanks to EKG."
Inaugural Survey Available Today
The first "State of The Slot Player" survey is officially live and open for responses starting today. Slot players can share their feedback, help shape the future of casino gaming, and enter to win in the survey participation giveaway. To take the survey and make your voice heard, visit Survey.BCSlots.com.
In accordance with consumer privacy regulations, de-identified survey results will be analyzed securely using longitudinal tracking and pseudonymous IDs, keeping all personal information private.
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About Eilers & Krejcik Gaming
Eilers & Krejcik Gaming (EKG) is an independent research, data, and advisory firm covering the global gaming industry — land-based casinos, sports betting, online gambling, social and sweepstakes gaming, and prediction markets. Our analysts track game and product performance, size and forecast markets, test real-money betting and casino apps, and advise operators, suppliers, and investors on strategy and transactions.
About Brian Christopher Slots
Brian Christopher is the award-winning casino gaming content creator. Established in 2016, his flagship social media channel Brian Christopher Slots pioneered the development of popular point-of-view casino streaming, both land-based and online. With over 30 Million monthly video views across platforms, Brian Christopher shows the most engaged social community how to have a great time with an entertainment budget. For brands, Brian Christopher Slots offers the only complete gaming influencer marketing suite to authentically connect with players, unlock performance, and innovate the casino experience. Learn more at BCSlots.com and @BCSlots on YouTube, Facebook and Instagram.
Media Contacts
Eilers & Krejcik Gaming
Tatum Welch
TNorton@EKGamingLLC.com
Brian Christopher Slots
Marco Bianchi
Media@BCSlots.com
