This report explores the casual games market globally. We estimate the size of the global casual gaming market was $31.6 billion in 2021, and we project +2.8% growth between 2021-2025. We’ve broken down the casual gaming market into 13 genres: Match, Lifestyle, Simulation, Tabletop, Hypercasual, Sandbox, Geolocation AR, Word, Solitaire, Merge, Other Puzzle, Hidden Object, and Trivia. For each genre and the market in aggregate, we’ve provided breakdowns on in-app purchase (IAP) revenue vs. in-app advertising (IAA) revenue as well as our forward projections for revenues through 2025. For each genre, we’ve also provided lists of top publishers and a quick look at 1-2 top titles.
