This quarterly report focuses on a new region of the world each quarter. We highlight market sizing, details about popular games and genres, and other relevant information we feel is helpful towards gaining a good understanding of each respective market.
This quarter, we have focused on Brazil, which is the #3 gaming market globally by downloads (behind India and the USA) and the #14 market by revenue. In recent years, metrics like eCPM and eCPI have grown in Brazil, and we expect the country’s IAP and IAA revenue to outpace the global market in the coming years. The Brazilian government has also worked towards making the country more attractive for game developers, and has offered financial incentives to companies that invest in Brazilian gaming operations.
