This monthly report provides a digest of news developments and data points, including forecasts, for the regulated U.S. online casino and poker market. In this month’s report, we provide quick takes on the issues du jour, including our first thoughts on Bally’s newly launched Monopoly Casino; an analysis of the factors that drove the U.S. online casino market to a record GGR result in October; highlights from the Eilers-Fantini Online Game Performance Database, including six previously unranked titles, from suppliers like Playtech, Games Global, and White Hat, entering the Top 25 Overall Rankings; our proprietary GGR-by-brand estimates for the national market and various states; by-brand analyses of promotional spending, gross hold, and app installs, including a closer look at app installs during the 2024 NFL season; and an updated analysis of digital advertising activity across top U.S. metros.
