U.S. Sports Betting Market Monitor – Aug. 2023

This monthly report provides a digest of news developments and data points, including forecasts, for the emerging market for regulated sports betting in the United States. New content this month includes quick takes on the issues du jour, including chatter regarding Yahoo’s testing of a Shape Games-powered OSB front end; an analysis of the challenges facing the ESPN-ESPN Bet integration (as lensed through the current ESPN-ESPN Fantasy integration); updated, proprietary GGR-by-brand estimates for low-visibility state OSB markets, as well as the national OSB market; and a granular look at where leading OSB brands routed their digital ad spend in Jun-23.