This monthly report provides a digest of news developments and data points, including forecasts, for the regulated U.S. sports betting market. New content this month includes quick takes on the issues du jour, including bet365’s NGR share ascendancy in Ohio and our views on what may have driven 2Q24’s reportedly optimal CPA dynamics; an analysis of the newly upgraded ESPN Bet app—an app which we found to be much improved; and updated, proprietary GGR-by-brand estimates for low-visibility state OSB markets, as well as the national OSB market.
