This monthly report provides a digest of news developments and data points, including forecasts, for the emerging market for regulated sports betting in the United States. New content this month includes quick takes on the issues du jour, including rumors of Fanatics kicking the tires at PrizePicks; an analysis of BetMGM’s significant OSB GGR share losses and its prospects for regaining share amid a changing competitive landscape; updated, proprietary GGR-by-brand estimates for low-visibility state OSB markets, as well as the national OSB market; and a granular look at by-brand digital advertising activity during the 2023 NFL season to date.
