U.S. Sports Betting Market Monitor – Feb. 2024

This monthly report provides a digest of news developments and data points, including forecasts, for the emerging market for regulated sports betting in the United States. New content this month includes quick takes on the issues du jour, including whether Penn will splash out for a Banach/Angstrom-style pricing asset to improve its ESPN Bet product; an analysis of user journey teething problems at new, big ticket media integrations like BetMGM-X; updated, proprietary GGR-by-brand estimates for low-visibility state OSB markets, as well as the national OSB market; and a granular look at brand-specific online parlay wagering trends using data from the Illinois market.