This monthly report provides a digest of news developments and data points, including forecasts, for the emerging market for regulated sports betting in the United States. New content this month includes quick takes on the issues du jour, including ESPN Bet and Hard Rock Bet (boosted by its Florida OSB monopoly) capturing around 12% combined GGR share in November 2023; an analysis of which operators appear to be weathering best ESPN Bet’s early onslaught; updated, proprietary GGR-by-brand estimates for low-visibility state OSB markets, as well as the national OSB market; and a granular look at by-brand digital advertising activity during the 2023-2024 NFL season to date.
