U.S. Sports Betting Market Monitor – January 2025

This monthly report provides a digest of news developments and data points, including forecasts, for the regulated U.S. sports betting market. New content this month includes quick takes on the issues du jour, including channel check commentary on January trading and our handle estimates for Super Bowl LIX; an analysis of Crypto-dot-com’s sports event contract trading product, and how that product may evolve in the near term; a refreshed analysis of OSB app download trends during the NFL season so far; and updated, proprietary GGR-by-brand estimates for low-visibility state OSB markets, as well as the national OSB market.

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