U.S. Sports Betting Market Monitor – July 2022

This monthly report provides a digest of news developments and data points, including forecasts, for the emerging market for regulated sports betting in the United States. New content this month includes quick takes on the issues du jour, including rumors of a new “Black”-branded OSB offering from Caesars and Fanatics’ search for a tip-top PAM; an analysis of whether the U.S. OSB promotional environment, per recent public company commentary, is actually cooling off; and our proprietary GGR-by-brand estimates for the low-visibility Arizona, Colorado, Louisiana, Nevada, New Jersey, Tennessee, Virginia, West Virginia, and Wyoming online sports betting markets.