U.S. Sports Betting Market Monitor – July 2023

This monthly report provides a digest of news developments and data points, including forecasts, for the emerging market for regulated sports betting in the United States. New content this month includes quick takes on the issues du jour, including chatter about Fanatics’ long-term plans for the PointsBet stack and Circa’s rumored interest in moving to in-house tech; an analysis of some of the key factors we believe are propelling DraftKings’ U.S. OSB GGR share surge; updated, proprietary GGR-by-brand estimates for low-visibility state OSB markets, as well as the national OSB market; and a granular look at where leading OSB brands routed their digital ad spend in May-23.