U.S. Sports Betting Market Monitor – June 2023

This monthly report provides a digest of news developments and data points, including forecasts, for the emerging market for regulated sports betting in the United States. New content this month includes quick takes on the issues du jour, including the latest from channel checks on NBA playoffs betting trends; an analysis of the (potential) North Carolina OSB market entry opportunity; updated, proprietary GGR-by-brand estimates for low-visibility state OSB markets, as well as the national OSB market; and a granular look at where leading OSB brands routed their digital ad spend in Apr-23.