U.S. Sports Betting Market Monitor – Sept. 2023

This monthly report provides a digest of news developments and data points, including forecasts, for the emerging market for regulated sports betting in the United States. New content this month includes quick takes on the issues du jour, including chatter regarding a forthcoming “Fire Bets” microbetting offering at Caesars; an analysis of Fanatics’ punchy-looking start to the NFL season, in which it (in combination with PointsBet) has captured 14% OSB download share among top brands; a new look at brand-by-brand digital advertising activity during the NFL season that, so far, shows FanDuel capturing the largest share (~40%) of ad impressions; and updated, proprietary GGR-by-brand estimates for low-visibility state OSB markets, as well as the national OSB market.