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Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to Date

Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to Date

‘Why Americans Do (and Don’t) Bet On Sports’ provides an in-depth look at the  attitudes and behaviors of Americans with analysis from the leading research firm  in the regulated U.S. sports betting market  

 

IRVINE, CALIFORNIA, September 3, 2019 — Eilers & Krejcik Gaming — a leading, objective source for  analysis of the U.S. gaming industry — offers a clearer picture of American sports  bettors with the release of its survey, “Why Americans Do (And Don’t) Bet On Sports,”  which surveyed nearly 3,000 Americans covering hundreds of data points related to  legal sports betting.   

“For all of the hype surrounding the spread of regulated sportsbooks, there’s still a  massive amount of ambiguity around how Americans will actually interact with legal  sports betting,” said Chris Grove, a partner at Eilers & Krejcik and director of the  firm’s sports betting practice. “Our latest survey provides an additional tool for  anticipating how consumers are likely to respond to the rapid expansion of  state-sanctioned betting on sports.”    

The survey provides a detailed assessment of four segments of American consumers:  

  • Mainstream Bettors​: A composite picture of all active sports bettors in the  U.S.
  • Engaged Bettors:​ Those with the highest involvement in sports betting among  active bettors.  
  • Interested Non-Bettors: ​Those who are not active bettors but would consider  betting on sports. 
  • Uninterested Non-Bettors:​ Those who don’t bet now and don’t intend to.

Key findings of the survey include: 

  • Professional football is the dominant sport among bettors, with 93% of  Mainstream Bettors reporting that they bet on an NFL game in the last 12  months.  
  • 41% of Mainstream Bettors are “somewhat satisfied” with their current betting  method, and 45% are “extremely satisfied,” pointing to a major challenge for  legal sportsbooks hoping to win bettors away from bookies and illegal offshore  betting sites.   
  • Betting on esports is more popular than some might imagine. 27% of  Mainstream Bettors report wagering on an esports event within the last year. 
  • Mainstream Bettors report being the most comfortable betting on sports with a  casino brand (70%) or a sports organization (66%). A state lottery brand  followed far behind at 47%, with media and fantasy sports brands rounding out  the list at 42% each. 
  • The majority (61%) of Interested Non-Bettors (those who don’t bet now but  would consider it) are female.
  • 40% of Interested Non-Bettors report that legalization would positively  influence their attitude toward sports betting. Only 5% of Uninterested  Non-Bettors said that legalization would positively impact their attitude toward  sports betting.
  • Sports betting brand preference among Interested Non-Bettors differs markedly  from Mainstream Bettors. The top pick among interested non-bettors? Lottery brands (68%), followed by casino brands (50%) and sports organizations (48%).  Media brands (27%) and fantasy sports brands (11%) trailed far behind.

To purchase a copy of the survey, contact DJ Leary: ​dleary@ekgamingllc.com​.   

For more information or to subscribe to Eilers & Krejcik Gaming’s research products,  visit ​www.ekgamingllc.com​.    

About Eilers & Krejcik Gaming:

Eilers & Krejcik Gaming, LLC is a boutique research and consulting firm focused on servicing the gaming equipment, interactive gaming, and sports betting sectors within the global gaming industry.  Our products and services primarily include market research, company research, and consulting and advisory services designed specifically for land based & online casino operators, equipment & technology suppliers, social gaming operators & suppliers, gaming regulators, and institutional investors. Additional information regarding our research products and advisory services can be obtained calling Todd Eilers at (949) 387-7701, or visiting our website at www.ekgamingllc.com .

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